“Intentionally ____________.” was founded in 2014 in Los Angeles, California. Created and connected by shoe creative Ty McBride, the line has since fused into two stand alone retail stores (Los Angeles and San Francisco), a booming e-com site, a growing vintage apparel collection, and representation in the best stores and sites around the US and beyond. McBride, who previously served Creative Director and Brand Director for the likes of Jeffrey Campbell and Solestruck.com, saw a niche in the market and went for it with ideas blazing. IB is created for women on the go, women who love personal style as much as they love function. Low slung chunky heels, walkable shapes, and flattering proportions combine to create a vibe that is just forward enough, without overshadowing the personal style of the client at hand. Made for comfort, IB shoes combine genuine leathers, all leather linings and memory foam footbeds create a shoe experience that can last all day.